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noninstitutional

28 Jul: CRM

Salesforce.com, (CRM) engages in the design and development of cloud-based enterprise software for customer relationship management. Its solutions include sales force automation, customer service and support, marketing automation, digital commerce, community management, collaboration, industry-specific solutions, and salesforce platform. The firm also provides guidance, support, training, and advisory services. The company was founded by Marc Russell Benioff, Parker Harris, David Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.

28 Jul: SPYI ETF

XLK includes market segments like IT services, wireless telecommunication services, and semiconductors to name just a few. The fund invests in the who’s-who of the U.S. tech sector, with major holdings in companies like Apple and IBM. The fund splits its assets mainly between the technology and communication services sectors, while allocating mainly to giant and large cap firms. One of the major strengths of this ETF is the fact that it does not single out a particular sector; rather it invests in companies from all across the technology sector.

27 Jul: XLV

XLV ETF is one of the most popular options for gaining exposure to the U.S. health care sector, and as such might be an attractive option for investors looking to tilt exposure towards lower risk industries. XLV is among the cheapest ways to gain access to health care companies, and offers impressive depth of holdings as well. XLV can be a good option for a sector rotation strategy or as a means of establishing a long term tilt towards the health care sector.

24 Jul: AXP

American Express Co. engages in the provision of charge and credit card products, and travel-related services. It operates through the following segments: Global Consumer Services Group, Global Commercial Services, Global Merchant and Network Services and Corporate & Other. The Global Consumer Services Group segment issues a wide range of proprietary consumer cards globally. The Global Commercial Services segment provides proprietary corporate and small business cards, payment and expense management services, and commercial financing products.

24 Jul: TLT/GLD Ratio

 NEW GOLD vs TLT CHART:   This ratio provides a birds-eye macro view of the commonly held relationship between Gold & US Treasury bonds (20YR+) ETF that over time has held within its key historical channel. Anytime this ratio has popped out of this key level either Gold was overpriced or TLT was underpriced.

24 Jul: TLT Weekly

TLT provides exposure to long-dated Treasuries, an asset class that is light on credit risk but may offer attractive yields thanks to an extended duration and therefore material interest rate risk. TLT might not be a core holding in a buy-and-hold portfolio, as long-term Treasuries are included in broader-based bond funds such as AGG and BND. But for those looking to extend the duration of their portfolio and potentially enhance the current return offered, this can be a useful product. TLT is efficient from a cost perspective, offers exposure to hundreds of individual securities, and delivers impressive liquidity to those looking to execute a trade quickly.