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noninstitutional

28 Aug: AAPL

Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, including: iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings.. The Company sells a range of related software, services, accessories, networking solutions, and third-party digital content and applications.

28 Aug: SMH Daily

SMH tracks the overall performance of the 25 largest, U.S. listed companies that produce semiconductors, a crucial component of modern computing. Semiconductor chips act as the brains to numerous devices that we rely on today, including smartphones, calculators, computers, and much more. As technology continues to improve and expand, these chips will invariably be in demand to help power new devices. The fund focuses on U.S. stocks entirely, offering investors concentrated exposure to America’s semiconductor industry. Investors should note that this fund is equally split between giant, large, and mid cap size companies,

28 Aug: IBB Weekly

IBB biotech sub-sector of the health care industry, serving up access to a group IBB is primarily focused on U.S. stocks, though a smattering of international firms adds some degree of international diversification. This biotech ETF casts a considerably wider net that the other ETF options for exposure to the space, investing in more than 100 stocks. That feature can be particularly important in the biotech space, where company-specific developments can send a single stock soaring. IBB is somewhat top-heavy, but generally

28 Aug: TLT Weekly

TLT provides exposure to long-dated Treasuries, an asset class that is light on credit risk but may offer attractive yields thanks to an extended duration and therefore material interest rate risk. TLT might not be a core holding in a buy-and-hold portfolio, as long-term Treasuries are included in broader-based bond funds such as AGG and BND. But for those looking to extend the duration of their portfolio and potentially enhance the current return offered, this can be a useful product. TLT is efficient from a cost perspective, offers exposure to hundreds of individual securities, and delivers impressive liquidity to those looking to execute a trade quickly.

27 Aug: VIX Weekly

The CBOE Volatility Index, or “VIX”, is a real-time market index representing the market’s expectations for volatility over the coming 30 days. Investors use the VIX to measure the level of risk, fear, or stress in the market when making investment decisions. Traders can also trade the VIX using a variety of options and exchange-traded products, or use VIX values to price derivatives.

27 Aug: ADBE

Adobe, Inc. engages in the provision of digital marketing and media solutions. It operates through the following segments: Digital Media, Digital Experience, and Publishing. The Digital Media segment offers creative cloud services, which allow members to download and install the latest versions of products, such as Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop Light room

27 Aug: CRM

Salesforce.com, (CRM) engages in the design and development of cloud-based enterprise software for customer relationship management. Its solutions include sales force automation, customer service and support, marketing automation, digital commerce, community management, collaboration, industry-specific solutions, and salesforce platform. The firm also provides guidance, support, training, and advisory services. The company was founded by Marc Russell Benioff, Parker Harris, David Moellenhoff, and Frank Dominguez in February 1999 and is headquartered in San Francisco, CA.