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noninstitutional

24 Jul: AXP

American Express Co. engages in the provision of charge and credit card products, and travel-related services. It operates through the following segments: Global Consumer Services Group, Global Commercial Services, Global Merchant and Network Services and Corporate & Other. The Global Consumer Services Group segment issues a wide range of proprietary consumer cards globally. The Global Commercial Services segment provides proprietary corporate and small business cards, payment and expense management services, and commercial financing products.

24 Jul: AAPL

Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, including: iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, iPhone OS (iOS), OS X and watchOS operating systems, iCloud, Apple Pay and a range of accessory, service and support offerings.. The Company sells a range of related software, services, accessories, networking solutions, and third-party digital content and applications.

24 Jul: XLF Weekly

XLF contains diversified financial services; insurance; commercial banks; capital markets; real estate investment trusts; thrift & mortgage finance; consumer finance; and real estate management & development. XLF contains the who’s-who of the financial players in the domestic economy, including JP Morgan, Wells Fargo, and others. This makes it an ideal play on the U.S. financials world, which has not always been stable.

24 Jul: XLB

XLB U.S. materials sector provides indirect exposure to commodity prices through the stocks of companies engaged in the extraction or production of natural resources. Because the materials sector often accounts for a small portion of broad-based benchmarks, XLB may be a useful tool for long-term investors looking for more balanced exposure to the U.S. equity market. It can also be handy for those looking to implement a shorter-term tilt towards the materials sector. Like most Sector SPDRs, XLB’s appeal lies in its cost efficiency and liquidity; it is among the cheapest funds in the Materials

24 Jul: XHB

This ETF is focused on the U.S. homebuilding industry, and as such offers exposure to a corner of the domestic economy that tends to be cyclical in nature. In addition to pure play homebuilders, this fund includes companies related generally to the homebuilding industry, such as Pier One. For investors seeking exposure to the homebuilding industry–or the closest thing to it available in an ETF wrapper–we think XHB is the best option out there. This fund is more cost efficient than other options such as PKB or ITB, and the equal weighting methodology ensures exposure is spread evenly across component companies.

24 Jul: SMH Daily

SMH tracks the overall performance of the 25 largest, U.S. listed companies that produce semiconductors, a crucial component of modern computing. Semiconductor chips act as the brains to numerous devices that we rely on today, including smartphones, calculators, computers, and much more. As technology continues to improve and expand, these chips will invariably be in demand to help power new devices. The fund focuses on U.S. stocks entirely, offering investors concentrated exposure to America’s semiconductor industry. Investors should note that this fund is equally split between giant, large, and mid cap size companies,

24 Jul: IBB Weekly

IBB biotech sub-sector of the health care industry, serving up access to a group IBB is primarily focused on U.S. stocks, though a smattering of international firms adds some degree of international diversification. This biotech ETF casts a considerably wider net that the other ETF options for exposure to the space, investing in more than 100 stocks. That feature can be particularly important in the biotech space, where company-specific developments can send a single stock soaring. IBB is somewhat top-heavy, but generally

24 Jul: TLT/GLD Ratio

 NEW GOLD vs TLT CHART:   This ratio provides a birds-eye macro view of the commonly held relationship between Gold & US Treasury bonds (20YR+) ETF that over time has held within its key historical channel. Anytime this ratio has popped out of this key level either Gold was overpriced or TLT was underpriced.